Gerry Isabelle
Founder & Lead Digital Strategist
A first-generation New Yorker with Caribbean roots, Gerry Isabelle
is a creative strategist with over a decade of experience in digital marketing, brand partnerships, and content creation.
She has led 50+ influencer campaigns for global brands such as Hilton, Expedia, Chase, AT&T, and Vrbo, and serves as a Hilton Ambassador since 2023.
Her work spans global campaigns, creative direction, and content strategy, growing an audience of 400K+ followers and generating millions of views.
Career Highlights:
- Led multiple campaigns for Expedia/Vrbo celebrating Hispanic heritage in the U.S. and Caribbean.
- Hilton Ambassador: Worked across 5 destination campaigns from record-breaking events to remote hotel coverage abroad.
- Directed editorial and content strategy for international storytelling platforms.
- Built a media network integrating creativity, analytics, and cultural insight.
Featured In: The New York Times, Forbes, National Geographic, Oprah Magazine, Conde Nast, and more.

Creative Collective
A team of writers, videographers, editors, and strategists
producing digital experiences rooted in culture.