Category: Influencer Marketing
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Why Paid Influencer Partnerships Underperform & How Brands Can Improve Performance
Social media has overtaken traditional media as a source of relevance and influence for younger audiences, according to Deloitte’s 2025 Digital Media Trends survey. The report finds that 56% of Gen Z say social media content is more relevant to them than traditional TV and movies, while 43% of millennials say the same. The report…
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When Should Campaigns Be Branded Content vs. User Generated Content (UGC)?
At AG Mundo Media, we help brands and creators craft campaigns that resonate authentically with audiences. One of the most common questions we hear from clients is, “Should this campaign be branded content or UGC?” The answer can make or break your campaign’s performance. Understanding the Difference Branded Content leverages a creator’s personality, voice, and…
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What Influencers Actually Charge For & Why Their Work Costs What It Does
Influencer marketing is often misunderstood because the final output appears deceptively simple: a video, a photo, a caption. But what brands are paying for is not just a selfie post. They are paying for an end-to-end creative, production, and distribution system that is increasingly replacing traditional advertising infrastructure. As social platforms have overtaken television and…
