Who We Are
At the intersection of culture, creativity, and strategy, we help brands, destinations, and organizations tell stories that drive measurable impact. Our work combines cultural insight, digital expertise, and editorial strategy to deliver campaigns and media that perform.
Founder
Gerry Isabelle, Founder and Editorial Director, is a strategist and storyteller based in New York City. With over a decade of experience leading digital media campaigns, brand partnerships, and social media platforms, Gerry brings a culture-first, performance-driven approach to media and marketing. She has partnered with several Fortune 500 companies and global tourism boards for successful social media campaigns. And is the creative behind the award-winning travel and culture account Dominican Abroad, with 400,000 combined monthly readers and followers. She also leads other verticals in queer culture, city lifestyle, and influencer marketing. Her expertise in travel and social media marketing has been featured in the New York Times, National Geographic, Oprah Magazine, Condé Nast, and more.
What We Do
We craft strategies that connect with audiences and create measurable growth through culturally informed storytelling, strategic media planning, and creative execution.
Campaign Strategy & Brand Partnerships
Design and execute full-scale media campaigns, develop brand partnerships, and manage cross-platform marketing initiatives.
Media & Digital Management
Editorial planning, content strategy, and digital campaign management for brands seeking authentic engagement and measurable outcomes.
Content Production
Video production, talent direction, photography, and copywriting, executed with editorial and brand alignment at the forefront.
Workshops & Speaking
Executive sessions on influencer marketing strategy, brand partnerships, inclusive storytelling, and cultural intelligence.